Page 15 - GBC fall 2015

All of a sudden the conversa- tion changes: People are speak- ing about how many calories they burn playing golf. Not how many courses are closing. They are asking their friends better questions, like “Did you know golfers live five years longer?”
When the story changes, when the conversation changes, when the questions change, the answers change. Golf becomes top of mind; there is a more emotional response and the desire to play golf increases. From those who play, those who used to play and those who have never yet played!
CONTENT MARKETING
Pretty much every major company in the world is now using content marketing as a major part of their marketing plan. It has always been my most effective form of marketing.
So, what is content marketing? It is providing readers, viewers, and listeners with high quality information such as: a golf instruction video on YouTube, a downloadable PDF guide on how to plan the perfect wedding, a blog article on great places to play in Scotland off the beaten path.
It could be an audio seminar or podcast or it might be something fun like a picture with a short message or info graphic on the history of golf. It might be a Pinterest board with pictures of all the latest golf fashions or a board of golf cartoons. All of these constitute content marketing.
Unfortunately, many people do not see the connection from being the thought leader and providing a wide range of information and entertainment that digs deeper into the golf lifestyle rather than simply bombarding your email list with discount tee time offers, but the benefits are real and tangible, such as more readership or viewership since the message is not a sales
NGCOA Canada Partners With Andrew Wood
Andrew Wood’s marketing services
for golf courses are now provided in Canada through the NGCOA Canada. This partnership will provide very affordable access to a powerful suite of advertising, promotion, and positive media content that can be easily customized. These include:
• 52 Articles On Why Golf Is The Greatest Game Ever. Use them on your website, blog, emails and social media to grow your business!
• 52 memes (pictures with a positive pro-golf caption) to use on your social media promoting the many diverse benefits of golf and reminding people
why they love the game!
• 12 videos on why you should be playing golf
• Plus three free business growth manuals and a host of other time and money saving benefits
• Includes a full license to customize, change, add your website, logo and number and use as you see fit to grow your business and grow the game.
In addition, Andrew Wood will be coming to Canada to present a half-day marketing workshop at the 2015 Golf Business Canada Conference & Trade Show, November 18th in Toronto.
For more information visit www.ngcoa.ca.
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