Page 38 - GBC fall 2015
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Gary Ford • Allison Kelly
Gary is the author of Life is Sales and Life is Management, and helps organizations increase revenue by applying the principles of influence and persuasion. Contact him at garyford@lifeissales.ca.
Allison is the project lead of golfsocial, a social media tool that connects golf courses to the most timely and unique golf-based content. Contact her at akelly@integram.net.
38 Golf Business Canada
Iwas at the McDonald’s drive- thru and ordered a medium coffee. What I heard next was a classic case of upselling. The voice on the box said, “would you like two cookies to go with the coffee for $1.49?” and I said yes. I didn’t think I wanted a cookie but when it was offered, my immediate reaction was to say yes. “Would you like fries with that?” and I say yes, “would you like a new shirt and tie to go with your new suit?” and I say yes.
Just Ask!
