Page 5 - GBC fall 2015
P. 5
On the Cover: Change the story, change the results! The media often tells a negative story about golf, however golf is the number one participation sport in Canada and the future of golf is bright. The feature article explores how the golf industry can communicate the right message to golfers, the media, and stakeholders. Cover Design: Stacey Tayler
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Fall 2015 • Vol. 19 • Issue Three
Change The Story • Andrew Wood
6 THE FIRST TEE
Tell The Right Story
Jeff Calderwood
8 IN THE FAIRWAY
A Global Industry...
You’re Not Alone Anymore
Gilles Debut
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36
44
52
54
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OpERATOR’S CORNER
Golf Is Booming In Northern Nova Scotia Brian Affleck
RESEARCH REpORT
Fall 2015
GBC Magazine
SOUND OFF!
Increasing F&B Revenues
GBC Magazine
CANADIAN IDEA
Kathy Mackay
Ainsdale Golf Club
NGCOA MEMBERS’ CLUBHOUSE
Governing from the Ground Up
NGCOA Canada News
pARTING SHOT
The Celebrity Golf Experience
Joe Carter
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Flip The Switch • Olivia Evans
24
Taste The Inspiration • Chef Terrance Tew
38
The Art Of Upselling • Gary Ford & Allison Kelly
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The Clubhouse Makeover • Ted pearce & Christine Neufeld
