Page 56 - GBC fall 2015

Make Money While Inspire YOUR golfers You Are Sleeping to #sharetheirstory
Marketing
Over 40% of transactions completed OVERNIGHT
Redbookgolf.ca, is the NGCOA Canada’s national online distribution and marketing platform for golf courses. Similar to the hard copy Golfer’s Red Book already in several of our Chapters, redbookgolf.ca will enable golf courses to offer real-time special promotions to golfers while growing their online community of customers.
Over 300 Canadian golf courses are already reaping the benefits that redbookgolf.ca delivers.
• the coupon platform is FREE for golf courses to participate;
• provides pre-qualified email marketing list of golfers that
download your coupons, exclusive to NGCOA Canada
members;
• widens your distribution channels;
• provides additional online exposure;
• and gives control of your offers back to you, the operator.
Used as an effective marketing tool, this platform will expose new golfers to your course and help fill your tee sheets where and when you need help.
DID YOU KNOW?
• over 40% of transactions completed overnight, making you money even when closed;
• a total of 237,985 visits to participating course pages on redbookgolf.ca for an average of 730 visits per course;
• currently 5,018 users registered on the site and growing daily;
• almost 40,000 golfers subscribed to the RedBook Golf newsletter.
Choose your coupon offers, take advantage of the real-time flexibility to modify your offers, and benefit from monthly e-pushes to golfers registered on www.redbookgolf.ca.
Call today to get started! 855.671.4653
Join the #golfCanadagolf campaign
As Canada’s most participated sport, every golfer has a unique story to tell—now the Canadian golf industry is encouraging golfers to share those stories, aligning on a national campaign to market the game of golf in Canada.
#GOLFCANADAGOLF campaign unites Canadians’ passion for golf
Since its spring launch, the campaign has logged more than 100 story profiles to www.golfcanadagolf.ca, more than 12,000 story views and over 2 million impressions through social media. Stories have been shared from regions across Canada and the hashtag #golfcanadagolf has been gaining momentum since the campaign launched.
Encourage Canadians to #sharetheirstory
The campaign’s objective is to motivate golfers to share their stories in an effort to get more golf played and to welcome new enthusiasts to the sport and celebrate the game all season long. As part of this industry campaign, a custom website – golfcanadagolf.ca – was launched as a portal for stories to be shared. The site features a mix of stories, from professionally filmed feature segments to others submitted by everyday golfers with a unique story to share.
Join the Campaign by:
• downloading the golfCanadagolf posters (visit ngcoa.ca or golfcanada.ca to access the posters) and displaying them at your course to encourage your customers to #sharetheirstory at golfcanadagolf.ca
• Using the hashtag #golfCanadagolf when posting about golf programs and activities at your course, or anything else golf related
Let’s keep the momentum going and encourage
all Canadians to #golfCanadagolf.
56Golf Business Canada
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