Page 12 - GBC Fall 2024 ENG

Jeff Calderwood
Jeff is the CEO of NGCOA Canada. He is also the Chair of National Allied Golf Associations (NAGA) and the Publisher of Golf Business Canada magazine. Jeff can be reached at the NGCOA Canada head office at 613-226-3616 ext. 20 or
jcalderwood@ngcoa.ca .
MP Larry Maguire (Brandon-Souris, Manitoba) with Suzanne Godbehere (CEO CMAC) and Jeff Calderwood (CEO NGCOA Canada) at National Golf Day.
12
Leveraging Golf’s Good News Story at Your Golf Course
Photo above: Jeff Calderwood (CEO NGCOA Canada), Laurence Applebaum (CEO Golf Canada) and Kevin Thistle (CEO PGA
of Canada) in discussions with MP James Maloney (Etobicoke- Lakeshore), who is an avid golfer.
One of the many personal highlights of my 3 decades as CEO of the NGCOA Canada has been the experience of chairing the National Allied Golf Associations (NAGA) on seven different occasions over the years, including 2023-2024.
This term has been a particularly eventful point in time with Canadian golf performing well, the return of National Golf Day, and the release of our first post-pandemic Economic Impact Study.
NAT ONAL
So, I offer my insights here on the significance of both our quantitative and qualitative messaging that we presented at Parliament Hill and in the media. That conversation is largely a celebration of all that is good in golf, and we do have much to celebrate in that regard.
NATIONAL GOLF DAY RECAP
May 23, 2024, marked the return of National Golf Day in Canada. Led by NAGA, which is a coalition of the National Golf Course Owners Association Canada, PGA of Canada,
GOLF DAY 2024
Golf Business Canada