Page 30 - GBC spring 2015
P. 30
Gary Ford
Gary is the author of Life is Sales and Life is Management, and works with organizations looking to increase revenue by applying the principles of influence and persuasion with their staff to increase sales. Contact him at garyford@lifeissales.ca or 416-669-5740.
Psychology101 ReseaRch & TiPs
There has been significant psychological research into why people say “yes” to requests. This article will highlight some of the simple yet effective tools your team can implement at your facility to increase sales, increase the number of golfers and increase the number of repeat golfers.
foR incReasing Revenues
The golfing business is incredibly competitive and many courses are competing on price. However, only 9% of golfers leave because of price and yet 68% leave because they feel unappreciated. Your employees play the critical role in making the customer experience a memorable one.
customers
Why
1% Die
3% Move
5% follow friend’s Recommendation 9% Price
14% Product Dissatisfaction
68% non-caring,feelunappeciated
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30 Golf Business Canada
