Page 5 - GBC spring 2015
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On the Cover: Are You A Customer Obsessed
Golf Course? Golfers have more choices than ever before in where they play, when they play and how they book their tee-time. The feature explores how to provide excellent customer service to keep golfers coming back for more! Cover Design: Stacey Tayler
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Spring 2015 • Vol. 19 • Issue One
Are you Customer Obsessed • Pierre Demers
6 THE FIRST TEE
Customer Obsessed Culture
Jeff Calderwood
8 IN THE FAIRWAY
Play The Ball As It Lies
Gilles Debut
GOLF BUSINESS CANADA CONFERENCE & TRADE SHOW Wrap Up
GBC Magazine
36
48
5o
55
66
24
RESEARCH REPORT
Spring 2015
GBC Magazine
CANADIAN IDEA
Lee Tamburano
Canadian Golf & Country Club
HONOURABLE MENTIONS
Canadian Idea
GBC Magazine
NGCOA MEMBERS’ CLUBHOUSE
Red Book Goes Online
NGCOA Canada News
PARTING SHOT
Dealing With The Wild Cards
Ian Hutchinson
18
7 Steps To Retail Success • Michael Smith
30
Sales Psychology 101 • Gary Ford
38
Choosing A Payment Processor • Cedar Nisbet
44
New Hire Training Strategies • Sound Off
