Page 24 - 2025 GBC spring English

Ross Liggett
Ross is the Founder & Managing Partner of Metolius Golf.
Metolius is a cloud marketing and information technology
service provider, which combines technical skills with
operational experience to deliver golf course owners
and managers incredible results in a fraction of the time.
Contact Ross at ross.liggett@metoliusgolf.com.
AI
Unlocking
New Levels
of Efficiency
and Revenue
Growth
Bill Gates likes to say, “I choose
a lazy person to do a hard job.
Because a lazy person will find an
easy way to do it.” While I think
“lazy” might be a little harsh, I
can’t disagree with Mr. Gates’
sentiment. If you are a person who
likes to work efficiently, or who
likes to “choose the right tool for
the job,” this quote probably
resonates with you, too.
In this article, we will explore
the modern world of technology,
and specifically, the proliferation of
Artificial Intelligence (AI) based
tools that make completing tough
or boring tasks as easy as clicking a
button. Before we take a deep dive
into AI, it is important to highlight
that the most important factor in
adopting AI is not a website,
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