Page 26 - Brand Like a VIP

Chapter Five
Strategize
for Growth
Create quality content.
The best way to grow your brand is to create content. Creating your own, quality content is the best method to show that you are an expert, that you are trustworthy and that you deserve your audience’s time. It works best if you curate content specifically for the medium you are primarily posting on. However, posts can also be shared to other platforms for increased visibility.
Getting involved in Facebook groups is a
great way to interact with your audience in a more casual way. Direct, personal interaction will make them trust and respect you. Once you have enough of an audience, you could also start your own Facebook group for your content. Instagram posts, blog posts and videos are all fantastic ways to grow your brand. But, of course, quality is better than quantity. Post as much valuable content as possible and try to include a call to action for your audience.
Your content does, of course, need to be unique. It should reflect your personal brand; your values and your goals; and speak to your target audience in such a way that they feel compelled to act.
Start a mailing list.
Email marketing is a super effective method of connecting with your audience. Create links and leads to your other content and make it easy to subscribe so any future content gets sent straight to their inbox. A weekly newsletter can be an effective way to connect with your
audience. You can include personal on-brand anecdotes and link back to posts you have made over the week
to remind your audience to engage with your posts. Offering an incentive to subscribe to your mailing list,
The best way to grow your brand is to create content.