Page 31 - Brand Like a VIP
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Ways to live your personal branding and increase visibility.
Now that the digital footprint element of branding creation has been summarized, we will now take our journey off-screen. It is not enough to just have a good media strategy that portrays your brand in one way, and then act differently in your everyday life. Of course, you can do this, however, should you audience come into contact with this alter-ego, it can be confusing and makes your brand weaker and less trustworthy.
Your branding is the combination of who you are, what you do and what you want to do. Everything you do is associated with your brand, and this includes your everyday life.
