Page 7 - Brand Like a VIP

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What is branding and why do you need it?
First, to put it very simply, your brand is a combination of who you are, what you are doing and how you are doing it. It is your purpose, your character and how your audience perceives you.
But what does that mean?
The personalization of business is a key characteristic of how industries have changed in the last decade. Brands and marketing have become so entangled within our daily lives that we are exposed to so many messages all day, often without noticing. Whereas in the past, the idea of a “brand” was exclusive to the business world.
These days, we are all brands, in effect. Our social media accounts are full of the things we care about,
our interests and the experiences we have. They are often a “highlight reel” of our lives and all the things we want people to see about us. Hence, branding. Your brand is, in part, the relationship that your audience will have with you and your endeavor. It is what you want to be known for and how people will recognize you. See the similarities? You likely already have a personal brand, of sorts. But, you are probably wondering why you need to curate such a defined professional brand, too.