Page 2 - TOOLKIT DERMAWEB ENGLISH MOBILE
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INTRODUCTION
A TOOLKIT, what's it for, who's it for,
how does it work?................................................................. 04-07
DERMAWEB TODAY
History as an asset ............................................................... 08-11 An umbrella brand strategy ............................................. 12-15 A new brand platform......................................................... 16-19 A new visual identity ........................................................... 20-21 An editorial style guide ...................................................... 22-25
CONTENTS
