Page 36 - TOOLKIT DERMAWEB ENGLISH MOBILE

DERMAWEB, THE KEYS TO SUCCESS:
DEFINING YOUR OBJECTIVES & MONITORING YOUR KPIs
ARE YOU READY?
> First, define the targets to be achieved depending on the position already held
by DERMAWEB in your country.
KPIs are effective management tools that will help you to hone your DERMAWEB strategy and to better understand
your target: they should be monitored closely!
> We offer monthly activity tracking on request.
Getting to know the profile of your subscribers, monitoring their activity on the website, identifying the most commonly visited
subjects and sections, and analyzing the rate of newsletter opening etc. are some of the elements that will help you to optimize your
performance and your ROI.
36