Page 37 - TOOLKIT DERMAWEB ENGLISH DESKTOP

USER STATISTICS
The header indicates the country and period in question.
(Fictitious country, April 2019)
Total number of members in the country. Trend vs. previous month (here: rise). Number of subscriptions for the period. General trend (previous 8 months).
Global ranking out of 175 countries.
These values represent the breakdown of specialties among Dermaweb members in the country concerned.
2
USER STATISTICS
Members are considered to be active when they initiate at least one session during the period.
Total number of active members.
Total number of members in the country. Global ranking out of 175 countries. Ratio: active members / total members. Trend vs. previous period (here: decrease).
The loyalty / acquisition indicator expresses the ratio between returning visitors and new visitors.
The penetration rate is the percentage of member dermatologists compared to the country's targeted dermatologists.
Number of dermatologist subscribers. Dermatologists targeted by PFDC in the
country (PFDC detailing).
Ratio: dermatologist subscribers / PFDC targeted dermatologists.
3
CLICK HERE AND DOWNLOAD THE KPIs EXPLANATION SHEET AND THE PRESENTATION PITCH FOR YOUR PERFORMANCE
37
DERMAWEB IN PRACTICE