Page 5 - BGHC Marketing Toolkit

Plan of Action and Milestones
GOAL 1
ACTION STEP DESCRIPTIONS
PARTY / DEPT RESPONSIBLE
HOW OFTEN?
DATE DUE
Promote BGHC
Plan message posts to social media sites
Daily
Distribute brochure to partner companies
Collect passion moments (video, stories) to post on social media
Resources: Utilize social media toolkit and brochure
Utilize toolkit notes to gain site traffic and “likes”
GOAL 2
ACTION STEP DESCRIPTIONS
PARTY / DEPT RESPONSIBLE
START DATE
DATE DUE
Recruit Physicians
Email template for physician introduction
Distribute brochure to identified clinics and hospital leads
Establish weekly call down, follow up on individual physician leads
Resources: Utilize industry contact list and brochure
Establish relationships with identified clinic contacts, solidify what sets BGHC apart
GOAL 3
ACTION STEP DESCRIPTIONS
PARTY / DEPT RESPONSIBLE
START DATE
DATE DUE
Build Physician referral base
Email template for follow up after physician volunteer shift
Email template to physician asking for other referrals in their established network
Build monthly scheduled email and social media updates, including acknowledgement and Thank Yous
Resources: Utilize Physician Referral worksheet to follow up and build volunteer physical list