Page 6 - Quest Messageing Test V1.2
P. 6
FOUNDATION
When we explain our brand and our products to the consumer we:
HIGHLIGHT THE EXPERIENCE
We suggest the experience that this product may benefit. We “paint the picture” of the experience.
ARE DIRECT AND SIMPLIFY THE BENEFITS
We get to the point and explain what makes it great.
EVERYTHING TIES BACK TO OUR FOUNDATION
Our brand is about the experience and our products offer the following promise to enhance that:
• EASY TO USE - No hassle set up / Intuitive functionality • DURABLE - Designed to withstand the elements of its
intended use
• PORTABLE - Packs and fits in a car
•5 •
