Page 5 - ISI Directory for October

OCTOBER
{Theme} A Category Of One
BOOK OF THE MONTH: Play Bigger by Chris Lochhead
Week of October 2: Part I - The Category King Economy. Chapter 1-3, Pages 1-68
Week of October 23: Part II The Category King Playbook. Chapter 8-10, Pages 173-226. Using Category Design in Your Life
#1 How can you de ne Category Design in Your Life?
#2 Have you let others brand you or are you branding yourself? What “tattoo” do you pick?
#3 Category King or a me too? Do you think the economics of a “rich life” applies to your personal life too?
Week of October 30: The “so what” recap
#1 What is the name of the Category you business is in? Your family? Your Life?
#2 What concrete actions can you take to be a Legend that expands the category instead of a Loser that claws for his share?
#3 How can we teach this principle to others, especially our children?
#1 #2
#3
Do you see the Category King economics applying to your industry? Why or why not?
What part(s) of the magic triangle is missing in your business: Category Design, Company Design, or Product Design
What is your froto: From the way they used to think, to the new frame of reference. In business, in family, in relationships?
Week of October 9: Part II The Category King Playbook. Chapter 4-5, Pages 69-122
#1
#2
Can you answer Dave’s Three Questions?
• Can you explain to me live a 5-year-old what
problem you are trying to solve
• If your company solves this
problem perfectly, what category are you in?
• If you win 85% of the category, what is the
size of your category potential?
What is your unique POV (Point of View) for your business, family, and your life?
Week of October 16: Part II The Category King Playbook. Chapter 6-7, Pages 123-169
#1 #2 #3
Describe your lightning strike: Where, how, when, what could it mean long term?
What are the biggest obstacles to your lightning strike?
What resources in the ISI could you call upon for Strikes, Hijacks, and Attention Grabbing
A word from Tom as your read Play Bigger on designing your life 
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