Page 10 - prelist demo

PRICING STRATEGIES
PRICE YOUR HOME TO SELL
THE KEY IS TO CHOOSE A PRICE THAT WILL POSITION YOUR HOME IN THE TOP 10% OF THE COMPETITION TO ENSURE SELLING WITHIN THE AVERAGE DAYS ON MARKET. THE NATIONAL MARKET DATA INDICATES THAT WE HIT THE
BOTTOM OF THE MARKET DURING 2011 IN THE MOST RECENT YEARS,
SOME AREAS OF THE RICHMOND MARKET HAVE ENJOYED MODEST
APPRECIATION AND THE GLOBAL ECONOMISTS PREDICT THAT THE GRADUAL INCLINE WILL CONTINUE FOR THE NEXT FEW YEARS.
THE UNKNOWN FACTOR IS EXACTLY WHEN THE RATES WILL RISE AGAIN AND WHAT SHORT-TERM IMPACT THAT WILL HAVE ON CURRENT PRICES. NATURALLY, YOU WILL WANT TO PRICE YOUR HOME RIGHT TO ATTRACT OFFERS NOW AND AVOID CHASING THE MARKET TOMORROW.
PULLING SALES DATA FOR COMPARABLE PROPERTIES WILL GIVE US AN ESTIMATED RANGE OF WHERE YOUR PROPERTY SHOULD BE PRICED IN ORDER TO ATTRACT SHOWINGS AND/OR OFFERS. IT IS NOT AN EXACT SCIENCE, AND IT IS VERY DIFFICULT TO DETERMINE AN EXACT PRICE. BE PREPARED FOR PRICE ADJUSTMENTS TO FIND THE RIGHT PRICE WITHIN THAT RANGE.
DON’T FEAR BEING PRICED AT YOUR “BOTTOM LINE”. WE WOULD RATHER SEE YOU HOLD FIRM TO A PRICE AND TURN DOWN 3 OFFERS, THAN NEVER GET AN OFFER AT ALL.
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