Page 15 - Conference Program 2019

COLISEUM SUMMIT US PROGRAM
12:35 to 1:45 p.m.
1:45 p.m.
Brett Lashbrook
CEO & Owner,
Las Vegas Lights FC, US
2:05 p.m.
Lunch break & networking
(Open to everyone with a Coliseum badge; in our dedicated main networking area)
Network and collaborate with the stadium business experts and enjoy great food!
Las Vegas Lights FC come into its own
Las Vegas Lights FC is an American professional soccer team based in Las Vegas, Nevada. The team made its debut in the United Soccer League (USL) in 2018 and plays its home games at Cashman Field. The team is slowly emerging as a force to reckon with as pro-soccer advocate and owner Brett Lashbrook is firm on bring- ing more prowesses to the team. Lashbrook always has a marketing trick up his sleeves - the $5,000 Helicopter Cash Drop which grabbed a lot of eyeballs. He is
ready to go on pushing the creative
the soccer team hogs the limelight.
He believes that sports are entertain-
ment and though the ‘90 minutes on
field’ is very important, but, he also
ensures that fans laugh and enjoy
and get bang for their bucks. Deter-
mined to make Cashman Field the
‘Wrigley Field of soccer’, Lashbrook has been consistently sell-
ing out the soccer stadium in downtown Vegas. This session will discuss how the team has scripted a USL success story so that Major League Soccer (MLS) cannot ignore Las Vegas Lights FC as a team per se.
Conference stream: Venue TECHNOLOGY
It seems IT and venue technology is taking over the whole venue business. Tech- nology will no doubt change the fan experience in stadiums and arenas forever. The general question is: How much technology can be implemented? How can a tech platform help organizations understand their fans’ behavior and spending? What kind of content the fans produce from within the venue? How venue tech- nology platforms generate revenue for a compelling return on investment (ROI) model and justify the investment? Learn more...
envelope so that
coliseum-online.com
15