Page 23 - Conference Program 2019

COLISEUM SUMMIT US PROGRAM
10 a.m.
Mark Faber
SVP, Global Partnerships, T-Mobile Arena, US
10:20 a.m.
Antonio Morici
SVP, Sales & Service,
Los Angeles Dodgers, US
10:40 to 11:15 a.m.
11:15 a.m.
T-Mobile Arena takes entertainment experience to a new level
Years in the making, T-Mobile Arena opened to rave reviews on April 6, 2016. Two global powerhouses in AEG and MGM had a shared vision to change the sports and entertainment experience
in Las Vegas. This session will focus
on the new premium seating strata that were brought to the market and the success that was achieved in enhancing the guest entertainment experience.
Dodger Stadium living up to fans’ expectations
The expectation of the fan experience continues to evolve at a rapid rate. Dodg- er Stadium faces the challenge of maintaining its history and keeping up with these ever-changing expectations.
Benefits and amenities once exclu-
sive to premium seating are now expected with the general fan base. Explore this changing marketplace and its relationship with stadium renovation and fan experiences.
Coffee break & networking
Conference stream: Venue EXPERIENCE
How do we define fan experience? Is it just about ordering a beer with the click of a smartphone or the thrill of betting on your favorite teams? What are the strategies of stadiums/arenas that cater to the needs of fans and add values to their experiences? Do we have tools or techniques to measure fan experience? What about the right prices? Do venue apps really deliver valuable content? Are loyalty programs of venues any better or worse than the ones run by airlines and rent-a-car firms? Find the answers to all these questions, and much more...
coliseum-online.com
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