Page 26 - Conference Program 2019

COLISEUM SUMMIT US PROGRAM
Marcus Bowman
Sr. Associate Athletics Dir., UNLV, US
12:55 p.m.
Jin Teik Oon
Former CEO, Singapore Sports Hub, Singapore
As sports clubs and leagues vie for right to market their own content, stadiums and arenas need to respond by creating adequate space and facilities for broad- casters to meet this demand. Sport is an expensive media product. A recent estimate of the market found media organizations were paying $28 billion per year for sports rights. That makes it rather serious business for the clubs to me- ticulously chart out their broadcast strategy.
From home turf Sam Boyd to Allegiant Stadium - UNLV comes a long way
In the Fall of 2020, UNLV Football will transition into the new Alle- giant Stadium after playing 49 years in Sam Boyd Stadium. This session will discuss UNLV’s plan to maxi- mize their transition into the new $2B stadium.
Conference stream: Venue DESTINATION
Sports sell places. How do you ensure that the spectators come to the venue ear- lier, stay longer, have more fun and in the process help generate more revenue? Many stadiums nowadays are conceptualized as destinations – for visitors and the neighborhood, the so-called community stadiums. These stadiums will have to respond to local needs else they will never make profit. Stadiums are more than just a place to watch the game. Involving theme parks is bound to add value to the best practices and experiences for destination creation.
Singapore Sports Hub a destination draw for tourists
Singapore - an integrated sports, entertainment and lifestyle hub and premier destination in Asia, featuring the Singapore Sports
Hub and other attractions.
As a small city state of 4.3 million
people in 2005, Singapore was trans-
forming itself into a nation that “lives,
works, plays”, with an increasing em-
phasis towards healthy lifestyle and
literacy. However, Singapore does not have a strong sporting culture, nor any experience to achieve this outcome. This session will showcase how this “little red dot” developed the strategy, business model, and 20-years implementation plan, based on an extensive global research, trends analysis, and consumer insights, to create a destination draw for Singaporeans and tourists.
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