Page 23 - DECEMBER 2020 SF WSJ INSERT_Brochure
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THE FUTURE OF THE YACHTING INDUSTRY - 5 TRENDS TO WATCH
It’s an understatement to say this year is crazy, in so many ways. All of which impacted and unsettled industries across the globe, including the yachting industry. The good news is, the yachting industry’s been through tumultuous times before. The resilience of HMY’s people, and those across the global yachting industry, once again was on full display. Not only did the industry survive another tough period, but we’re seeing signs everywhere of surging business. As the sun rises again, sales increase, and yachts continue to get out on the water, now is a great time to look ahead to what the future of the yachting industry looks like.
Here are 5 key trends to keep an eye on according to our expert team at HMY:
1. LUXURY DAY BOATS ARE TAKING OVER
The express cruisers industry is stepping into luxury day boat design building incredible vessels such as the Okean Yachts 55 Sport. These new breeds of day boats are still luxurious with wonderful accommodations, but a bigger focus is now on bringing the outside in—open spaces and 360° views, taking inspiration from the outdoors and of- fering a true connection with the sea.
Okean’s “Open Up Your World” design pushed the luxury day boat to an entirely new level. Working with HMY—the exclusive representative for Okean Yachts—throughout the design process, they saw the market for this type of innovation and seized it. Look for more yachts that offer the feeling of being outdoors while indoors and other touches like beach clubs that continue to make luxury day boats even more attractive.
THE OKEAN 55 SPORT PROVES TO BE THE ULTIMATE DAY BOAT, EXPANDING INTO A SPACIOUS BEACH CLUB WITH EASE.
2. PUSHING DESIGN LIMITS
After years and years of fairly traditional yacht designs, the last couple of decades have brought some big changes. And there’s no sign of the pace of design change slowing down, especially in motor yachts. Yachting is about expressing your uniqueness. The new generation of customers want something new, something that’s theirs. They don’t want their parents’ designs. New technologies and a new breed of customer who desires different, more personal and edgy looks means manufacturers are cranking out new designs like the striking X95
and R35 from Princess.
TOP: PRINCESS R35 BOTTOM: PRINCESS X95
DEMONSTRATE A NEW ERA OF YACHT DESIGN.
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