Page 5 - PRESS RELEASE UPDATE

THE BRAND
REVELATION is is inspired by the the the narrative in in the the the Book of Revelation an an apocalyptic prophesy Its title is is is derived from the the the the first word
of of the the the Koine Greek text: apokalypsis meaning "unveiling" or or "revelation " " " " The The brand brand uses concepts of of of TIME beginnings and and and endings to to reveal their perspective The The brand brand brand challenges the the concept concept of of of Revelation to to not see it as as an an an an an ending ending but as as a a a a a a a a a a a a BEGINNING The The The brand brand believes revelations are moments of of profound clarity and and and and newness The The color white is is used to convey this concept in in creative and and and nuanced ways as an an an an an integral part of the brand’s DNA