Page 40 - Classical Singer Magazine November/December 2019

Singing on the Side
Peterson in concert at Wichita Grand Opera, 2016
From Music to Marketing
For 34-year-old Rose Sawvel, a career in marketing was just as much of a coincidence as her career in music, yet she has craftily managed to balance both for the past several years.
The Colorado-based soprano is the content marketing lead for Aspen Mesh, a technological company based in Boulder. Prior to that, she held positions as a marketing communications manager for Altvia Solutions in Broom eld, as a digital marketing and public relations specialist for the Creative Alliance in Lafayette, and as a freelance marketing and writing consultant.
Creativity has played a major role in each position.
“I’m writing and designing content, as well as developing brand awareness, creating videos, working with customers,” Sawvel says. “What I enjoy the most about it is that it still gives me the opportunity to be really creative and have fun.”
Upon graduation with a bachelor of arts in psychology with a minor in music and, later, a master’s in vocal performance, Sawvel set out to pursue opera full time—even becoming a regional nalist in the 2012–13 Metropolitan Opera National Council Auditions for the
Eastern Region. Like Peterson, however, Sawvel made
Gerda ClassicalSinger half-page.qxp_Layout 1 10/16/19 11:53 AM Page 1
40 Classical Singer | November/December 2019
THE
GERDA LISSNER FOUNDATION
and excel in the world of opera. Winners are judged by a panel comprised of prestigious professionals in the music world.
NO FEE TO ENTER
The competition is divided into two parts:
THE GENERAL DIVISION (Open to singers ages 21-35) THE WAGNERIAN DIVISION (Open to singers ages 30-45)
IN ASSOCIATION WITH THE LIEDERKRANZ FOUNDATION
INTERNATIONAL VOCAL COMPETITION 2020 The Gerda Lissner Foundation was created to provide young opera singers with the financial support they need to pursue their craft
March 30, 31 April 1, 2 ; finals on April 4
TOP PRIZE IN BOTH DIVISIONS:
$15,000 sponsored by
THE LIEDERKRANZ FOUNDATION
April 3; finals on April 4
First Prize: $10,000 Second Prize: $5,000 Third Prize: $3,000 Grant $2,000 Encouragement $1,000
“One of the most benevolent sources of support for young artists is the Gerda Lissner Foundation, and also one of New York’s most prestigious voice competitions.” — OPERA NEWS
Email Applications must be received by February 26,2020, 3 PM EST. The competition will take place at the Liederkranz Foundation, 6 East 87th Street, New York City. For more information please visit our web site: www.gerdalissner.org
Winners of the 2020 competition will be presented in concert, Sunday, May 17, 2020 at 3:00PM at Judy and Arthur Zankel Hall at Carnegie Hall
The Gerda Lissner Foundation, 15 East 65th Street, NY, NY 10065 Tel: 212.826.6100 Fax: 212.826.0366 gerdalissner@aol.com