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Table of Contents
INTRODUCTION 3 THE MAGIC OF ONLINE MARKETING 3
WHAT ARE BUYER PERSONAS FOR? 3
FINDING A NEW WAY TO REACH PROSPECTS 4
SO, WHAT EXACTLY IS A BUYER PERSONA? 4
HOW TO DEVELOP BUYER PERSONAS: 4 EXAMPLE 1) WHY BUY BYNX FOR FLEET MANAGEMENT? 6 EXAMPLE 2) WHY BUY BYNX FOR VEHICLE LEASING AND FINANCE COMPANIES? 6
DEVELOPING YOUR STORIES 7
WHY NOT USE REAL CUSTOMER STORIES INSTEAD OF BUYER PERSONAS? 8
WHY YOUR STORYTELLING AND BUYER PERSONAS MUST BE BELIEVABLE 9 TO HELP DEVELOP BUYER PERSONAS, ANSWER THESE QUESTIONS ABOUT YOUR TARGET CUSTOMERS: 9
WHY USE BUYER PERSONAS INSTEAD OF MARKET RESEARCH? 9
CONCLUSION 10 NEXT STEPS 10
ABOUT
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