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 28 • DIGITAL ALTERNATIVE ASSET MANAGER • NO. 9/2018
 THE CLEVER ALTERNATIVE
TO THE EXPENSIVE INVESTMENT FUND
INVESTORY allows financial experts to digitize their own investment strategies without having to resort to investment vehicles such as funds or structured products.
Author: Roger Fromm, Founder INVESTORY AG
In this report we show how INVESTORY can be sensi- bly used instead of a fund structure. INVESTORY offers uniqueUSPs(uniquesellingproposition)andisnoordinary investment platform.
Advantage 1: The investor always holds all securities in his personal portfolio (no collective investment). Advantage 2: INVESTORY gives financial experts access to the growing market of digital investors.
    STRATEGY PERSPECTIVE
  ACCEPTANCE
 FUNDS
 INVESTORY
  ACCEPTANCE
  FUNDS
    INVESTORY
 Asset under management
   10,000,000
 10,000,000
     20,000,000
   20,000,000
 Gross performance
  4.50 %
  450,000
450,000 6.50 %
 1,300,000
  1,300,000
 Management fee
  1.00 %
 100,000
 100,000
  1.25 %
   250,000
  250,000
 Performance fee
  10.0 %
   45,000
 45,000 0.00 %
 0
   0
  Net performance
 3.05 %
  3.05 %
   5.25 %
 5.25 %
 INVESTOR VIEW
  ACCEPTANCE
 FUNDS
 INVESTORY
  ACCEPTANCE
  FUNDS
    INVESTORY
 Transaction costs
   1.00 %
 0%
      1.00 %
   0%
 Deposit fee
    0.16 %
0%
 0.16 %
  0%
 Holding period in years
  5
    5
      Conversion per year
    0.36 %
0%
 0.36 %
  0%
 Net/net performance
    2.69 %
   3.05 %
      4.89 %
   5.25 %
   PROVIDER VIEW
 ACCEPTANCE
FUNDS
 INVESTORY
 ACCEPTANCE
 FUNDS
 INVESTORY
 Variable costs per year
  0.35 %
 35,000
 24,000
   0.25 %
   50,000
   24,000
 Fixed costs per year
    50,000
0
 50,000
  0
 net revenue provider
   60,000
 121 000
      150,000
  226,000
 net revenue in % AuM
     0.60 %
 1.21 %
 0.75%
   1.13 %
  Advantage in favour of the provider
      102 %
       51 %
         Table 1: An example of CHF 10 million and CHF 20 million shows how the ceiling of costs at INVESTORY has an impact on the revenues of the provider and the investor compared to a conventional fund structure.
Source: INVESTORY AG
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