Page 60 - GIGI'S Asian Cultural Study.
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ASIAN CULTURAL STUDY
New Balance (U.S.A)
• Loved by Chinese runners
• Bold in colors
• Variety of styles
• Can usually be worn with everyday dresscode, vintage style. • Loved by U.S ex-President Obama --> Celebrity blessing
--> Presidential running shoes
Adidas (Germany)
• Fashion stylish, can usually be worn with everyday dresscode. • Bold in colors
• Variety of styles
• Celebrity endorsement-->make people want to buy.
• Boost technology
• MiCoach wafer teconology - structured cushioning
NIKE (U.S.A)
• NRC - NIKE Running Club
• Fashion stylish, can usually be worn with everyday dresscode. • Variety of styles & Bold in colors
• Celebrity endorsement
• Air Max series-air cushion, Nike free series
• Cushioning technology running shoes
• Peripheral accessories products completed
• Wafer teconology - structured cushioning
Saucony (U.S.A)
• Rolls-Royce of the running shoes-high price, high texture in look • Vintage stylish, can usually wear with everyday dresscode.
• Variety of styles
Decathlon (France)
• Unexpensive price
• All kinds of equipments and products are sold • Plentiful private brand product lines
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