Page 7 - Brand Guide | Apple Realty Capital
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Brand Voice Overview
Apple Realty Capital’s voice is knowledgeable, confident, and efficient. We share our expert advice, try to get our client to understand their best options, and then get the job done quickly.
Specific Voice Attributes
ARC’s Voice Is:
Our Voice is Not:
Informed
Knowledgeable, educated, expert
Ignorant, new to the field, insecure, rookie
Confident
Get ahead, unstoppable, posess legal-know-how, unflappable, persistant
Laid back, afraid, unsure, pushovers
Efficient
Quick,organized, multitaskers, fast-paced
Unhurried, ‘take your time’.
© Sky Media // August 2021 7
