Page 13 - BRAND_MANUAL

Typography and Text Hierarchy.
Content Text
and Inner Headlines
Caption Text
Copy Text
Headlines Copytext
Sublines Sections
Big Headlines and Title
emteq typo
Montserrat Regular
emteq typo Montserrat Regular
emteq typo
Montserrat Semi Bold
emteq typo
Montserrat Bold
6pt Type / 9pt Leading
8pt Type / 11pt Leading
10pt Type / 10pt Leading
18pt Type / 18pt Leading
Headlines
and Typobreaks
emteq typo
Montserrat Bold 34pt Type / 30pt Leading
In Practice
emteq labs (our brand) should always appear with a lower case e and l, unless at the start of a sentence. Emteq Limited (our trading company) should always appear with upper case E and L.
These guidelines help to differentiate our brand from our trading company.
When the brand typefaces are not available and only system fonts are available - in MS Word files for example, the recommended typeface to use is Verdana.
11