Page 5 - BRAND_MANUAL

The Company Introduction.
The Full Logotype
The emteq labs brand combines a strong typeface and colour to create an impression of innovation, technology and emotional intelligence.
The corporate logo uses colour for a contemporary feel. Thestandard colour combination is blue on white background.Other colour options are available to be used when the standard colours are not appropriate.
2) The Logo Title
Carefully chosen for its modern yet refined, highly legible style, which has been further enhanced by the use of lower case letters in blue tone of the chosen corporate colour. The font that is used here is Publica Play.
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1) The General Logo
The main logo is the dark logo and should be used on a white background. For darker backgrounds you will find an alternative below.
Logo Blue BG Version
Logo Dark Version
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Recommended formats are: .eps I .ai I .png I .jpg I .tiff
Attention
Use of any stylized, animated, hand drawn or other versions of an unofficial logo is notpermitted. This undermines the logo system and brand consistency. Please consult with emteq Trademark Licensing if you have any questions or need further help.
3) Logo Blue Background Version
Carefully chosen for its modern yet refined, highly legible style, which has been further enhanced by the use of lower case letters in blue tone of the chosen corporate colour. The font that is used here is Publica Play.
4) Logo Dark Version
Will be used when the background colour is dark or light coloured.
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