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LEASING SERVICES Tenant Strategy A key component of any leasing campaign is the tenant strategy - devising a plan of the most likely tenants who we believe will consider relocating to this development and why. It is our belief that positioning the building as a high- quality boutique asset will appeal to the private high net worth companies, being able to occupy their own whole floor in a high quality building. We believe we should be targeting tenants that occupy low-rise premium and lowrise to highrise A grade buildings i.e. tenants that want high quality but are not devoted to the big views. In addition, we would suggest targeting specific industries which we believe this style of building will appeal to the ‘ego’ of specific industry, such as: - Private Technology Companies - Private Law Firms - Private Property Firms - Boutique Fund Managers, Investment bankers, Private Equity, Venture capital companies - Family Company Office. Expiries We have undertaken an expiry analysis of tenants in Premium and A Grade building’s across various sizes and separated them into quarters in 2020. There are 192 tenants in A and Premium Grade buildings with expiries in 2020 which form the basis of our target list. QUARTER 250-350sqm 350-450sqm 450-650sqm TOTAL 19 tenants 5,776 Q1 2020 Q2 2020 Q3 2020 Q4 2020 TOTAL 11 tenants 4,398sqm 15 tenants 6,601sqm 16 tenants 6,294 11 tenants 4,322 53 tenants 21,615sqm 14 tenants 7,832sqm 21 tenants 11,466sqm 19 tenants 4,795sqm 9 tenants 4,795sqm 63 tenants 34,682 44 tenants 18,006sqm 60 tenants 25,176sqm 50 tenants 21,138sqm 38 tenants 14,627sqm 192 tenants 78,947sqm 24 tenants 7,109 15 tenants 4,255sqm 18 tenants 5,510sqm 76 tenants 22,650sqm < CONTENTS > 87