Page 98 - Practical English Usage 3ed - Michael Swan, Oxford

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The Meije (= La Meije) The Matterhorn (= Das Matterhorn) BUT Mont Blanc (NOT the .'AtJnt Blane)
newspapers and magazines
The names of newspapers usually have the. The Times The Washington Post
The names of magazines do not always have the. New Scientist
abbreviated styles
We usually leave out articles in abbreviated styles (see 1).
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For articles with abbreviations (NATO, the USA), see 2.2-3.
For the in double comparatives (the more, the better), see 139.5. For a with few and little, see 329.
For a with hundred, thousand etc, see 389.11.
For tile blilld etc, see 17.1.
For the Japanese etc, see 17.2.
For next and tile next, see 375; for last and the last. see 314. For rile instead of enougll, see 187.8.
For anotller rwo days, a good three weeks etc, see 532.6.
as and though: special word order adjective/adverb/noun + as + clause
As and though can be used in a special structure after an adjective, adverb or noun. In this case they both mean 'although', and suggest an emphatic contrast. (In ArnE only as is normally used like this; though is unusual.)
Cold aslthough it was, we went out. (= Although it was very cold, ...) Bravely aslthough they fought, they had no chance of winning.
Much aslthough I respect your point of view, I can't agree.
Strange though it may seem, 1 don't like watching cricket.
Scot though she was, she supported the English team. Occasionally as can be used in this structure to mean 'because'.
Tired as she was, I decided not to disturb her. In American English, as ... as is common.
As cold as it was, we went out.
For the word order in structures like I did as good a job as 1 could, see 14.
newspaper headlines headings
picture captions notices, posters etc instructions numbering and
labelling
dictionary entries lists
notes
MAN KILLED ON MOUNTAIN
Introduction Chapter 2 Section B Mother and child
SUPER ClNEMA, RITZ HOTEL
Open packet at other end.
Go through door A.
Control to Car 27: can you hear me?
Turn to page 26. (NOT .•• the pttge 26.) palm inner sUrface of hand ...
take car to garage; pay phone bill; ...
/ thinks company needs new office
as and though: special word order 71
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