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• Preserve and protect the name and reputation of London Jewelers in their other locations
• Create a return on investment that would monetize unwanted merchandise to the maximum value attainable
“My upscale jewelry friends lauded the results they had with The Gordon Company, so I knew I would be in good hands. What I didn’t know is how well they would protect my brand name and reputation, and I am very grateful for that.”
– Mark Udell
Assignment Results:
• 599 new customers were created out of the 830 total number of tickets written
• 72% of customers were therefore a direct result of the marketing and advertising strategy devised by The Gordon Company
• Customer foot traffic during the sale totaled 6,232, a 328% increase over the previous year during the same time period
• Of the aged inventory sold from all other stores, nearly $200,000 of it was over three years old
• Total event sales were more than double the sales during the same period in the prior year
• The projected gross margin percentage on the client’s original inventory was increased by over 25%
“The quality and value I received from The Gordon Company far exceeded my expectations. I couldn’t recommend them more highly as a great ‘partner’ in the sale event arena.”
– Mark Udell
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