Page 21 - Demo

The Gordon Company Assignment and Scope of Work:
• Help to close the downtown Seattle store and liquidate excess, duplicated, and slow-selling fine jewelry, watches, and gold jewelry inventory in both store locations
• Maximize the recovery value of the inventory sold, while protecting the high-quality image and reputation of the Alvin Goldfarb brand in the Bellevue and Seattle markets
• Increase customer base, including both email and mailing lists, and transition the Seattle clientele to the Bellevue location
• Prepare sales projections, volume estimates, cash flow, average discounts, margin rates, expense budgets, and operating profit estimates for the event
• Develop a communications strategy that conformed to selected brand-name advertising conditions and limitations
• Prepare daily sales and staff budgets to control expenses and event costs
• Manage and control the sale to react to changes in local market conditions
The Gordon Company Solution and Accomplishments:
• The event increased sales by 628% over the comparable period in the prior year
• Overall, the event did 185% more than the previous year’s volume and exceeded the event’s original sale projections by 158%
• Actual gross profit (dollars) exceeded plan by 258%, and the entire targeted, non-productive inventory was sold at maximum value
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