Page 32 - Demo

STRATEGIC STORE RELOCATION EVENT
LESTER
LAMPERT
––– Chicago, Illinois –––
When a high-end retail jewelry store has never conducted a sale in its 96-year history, there is a natural tendency to question the decision to do so. But Lester Lampert, an iconic brand in the greater Chicago area, believed in The Gordon Company to hold such an event and lauded their performance and results.
In Lester Lampert’s words, “We learned that it is possible to maintain our upscale image and trust with our existing clients while conducting such a sale event. It was something I was never in favor of because I thought it would undermine our philosophy and luxury brand name. But it did nothing of the kind, mainly because of the superb handling of the sale by The Gordon Company. They knew how best to lead and manage the event and did so with great care and precision.”
“The sale was conducted beautifully and professionally by our Gordon Company representative. He was a perfect fit for us and embraced our business philosophy and style. He was intelligent, knowledgeable, and interacted and motivated our staff every day. Each phase of the sale went smoothly and we were always kept well-informed and had final approval on all aspects of the event.”
– David Lampert
The Gordon Company Assignment and Execution Plan:
• Conduct the sale event with the utmost integrity and protect the luxury image of Lester Lampert
• Dispose of old inventory and bring in additional quality product to supplement the needs of the merchandising mix
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