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“We could never have done our sale without The Gordon Company and their dedication to the process. Their attention to detail and vast experience was truly appreciated.”
– Gail Goodman
Sales Results Were Outstanding
• Projected sales for the event were exceeded by over 31%
• Actual gross margin on client goods of 26% greatly exceeded the
projected figure of 4%
• Actual owned inventory sales during the event were 221% over the projected figure
• Total sales for the event period were 2.74 times greater than the same period in the prior year
• Controlling the discount on client goods allowed the Goodmans to retain much more cash than expected
• Over 20% of the customers during the sale were new customers to the stores
“From our pre-meetings to the marketing plan to the impact on our staff to the financial goal we exceeded, none of this could have been achieved without the help, support, and careful guidance of The Gordon Company. We couldn’t be more appreciative.”
– Gary Goodman
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