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INVENTORY REDUCTION & CASH RAISING EVENT
MANN’S JEWELERS
––– Rochester, New York –––
Mann’s Jewelers was closing one of their two stores, but realized this would result in twice as much inventory as needed for the remaining store. They sought the advice of The Gordon Company to consider the best way to handle the situation. But when the actual store closing was nixed by mall management, a new theme had to be created and the recommendation was to conduct a customized, one-time inventory liquidation sale. Ultimately, Mann’s just told the public the absolute truth: after consolidating two locations into one, they were going to
run a once-in-a-lifetime sale event, with every piece being offered at never-before-seen prices. The Gordon Company was selected to run the event and the results exceeded all sales expectations.
“I was flabbergasted on what was selling in both aged and augment merchandise in the first week of our sale. The Gordon Company was right on track with what they told me would sell.”
– Nancy Mann
The Gordon Company Assignment:
• Design and execute a marketing plan to create urgency and drive historic streams of traffic
• Focus on liquidating as much Mann-owned jewelry items as possible
• Provide exquisite augment merchandise at valued prices to ensure
a prosperous sale event
• Guide personnel in all departments to secure smooth shifts through each segment of the sale
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