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“Our store traffic during the sale was amazing, dare I say bor- dering on overwhelming. But it was in the best way that you could hope your traffic would be. Some friends were surprised by our choice of marketing tactics (sign walkers and the mo- bile truck), but our comment was.... Say what you want. I’m laughing all the way to the bank.”
– Dan Hufford
Sales Results Were Excellent
• Actual gross margin on client goods was exceptional: 32.69% against a projected 11.45%
• A much lower overall discount rate on the client’s owned goods during the sale enabled retention of much more cash than expected
• Sold nearly two times more during the sale event than during the same time period the year before
• 28% of the customers who purchased were new to the store and were added to the client’s database for future mailings and promotions
“The Gordon Company delivered on everything they promised, and they managed to do it with class and respect for our store
and our reputation.”
– Duff Hufford
“It is a great feeling for us to get some old debt paid off, thanks to the success of our Gordon Company event. This will put my company in a financial position it has not been in for quite some time. It will enable me to implement some new and exciting programs that I have been unable to do until now. Very exciting!”
– Dan Hufford
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