Page 8 - Project Spring Teaser Document

Attractive underlying market dynamics...
Growth trends
Experiential marketing growth
Supplier base consolidation
Control over delivery
Print marketing resilience
Economic growth & business
Impact
Growth in brand activation & experiential marketing (e.g. POS & semi-permanent POS) as retailers look to create differentiated offline experiences and retail environments
Likely to benefit integrated, multi-service providers with digital, print and fulfilment capabilities
Customers prefer suppliers that can provide control across the whole marketing services spectrum and end-to-end value chain
Digital is growing; print remains a vital marketing and customer experience component for a large number of private and public sector firms
Outlook for GDP growth supports an increase in global marketing spend in the medium term
UK advertising market expenditure3, 2013-19F (£bn)
Value for money
Digital strategic partner
Reliability/ quality
Reducing complexity
Compliance
Customer experience
Source AA/WARC, GroupM, SmithersPira, DMA, IPA Bellwether, OBR, IMF, NIESR, Oxford Economics, Expert interviews, Management information
Notes
1 Includescreative,digital,radio,newspaper,magazines,cinemaandoutdoor
2 Valuesandgrowthin2015-16notcomparableto2017onwardsgivendeclineinGBP/USD 3 Includescreative,digital,directmail,promotionalleafletsandbrochures,inserts,marketing
collateral, POS signage and displays
Global advertising market1, 2015-19F ($bn)
“We were impressed with APS’ digital capabilities...as we offer our customers more online based communications” - Marketing Manager
We saw APS as a strategic partner and a digital native, they’ve introduced eBooks and microsites which was quite innovative” - Head of Communications Services
Our budgets remain under pressure, but I can’t see us not doing the high- profile print jobs...it’s critical for us” - Senior Procurement Manager
“APS does our secure scanning, creative work and studio including email and website HTML... we used to do scanning in-house and had 2 designers but we found APS had higher end capabilities and was more cost effective”- Head of Marketing
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