Page 75 - Alga Ravensburger Nordic 2021 Assortment

CLEAR FOCUS ON PRODUCT BENEFITS
The new packaging ensures a modern look and provides the Ravensburger 3D puzzles with a distinct brand personality. The new design is clean and well - arranged. This improves both the appearance on shelf and consumers’ orientation within the product segments.
The finished 3D object with its respective USPs is the clear focus of the new front. The EasyClick Technology, which enables sturdy objects without the use of adhesives, is our key USP which is featured on all products.
A CONSISTENT PACKAGING STYLEGUIDE FOR ALL OUR 3D PUZZLE SEGMENTS
EYE CATCHING
The logo is clearly visible from all angles and creates a consistent look across the whole range on
shelf - no matter whether products are shown
front on or sideways.
SELF-EXPLANATORY
The ’part-assembled’ object view clearly shows the 3D puzzle concept and fits harmoniously into
the overall design.
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