Page 10 - Intercom On Marketing
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after demand generation, or product marketing, or product education. But once you start hiring for more than one of these disciplines, be aware that while those people will be looking at the same music sheet, they will be playing very di erent instruments.
PRODUCT AND MARKETING ARE ONE AND THE SAME
What follows touches these themes and is a collection of lessons about marketing we at Intercom have learned the hard, expensive, messy way. We include the insights that helped us grow from zero customers to more than 20,000, but we’ve been careful to be honest and have worked hard to
avoid the usual truisms. Instead we’ve focused on actionable advice we think will benefit any early stage startup – from crafting early messaging, to managing a product launch all the way through, to keeping product and marketing aligned.
We really hope you enjoy it.
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