Page 123 - Snap Essentials, Gifts & Apparel E-Flip brochure 2019

2. THE PENCIL POT
BRIEF
A re extinguisher supplier wants to increase sales by sending prospects a promotional gift. The gift needs to be a product used on desktops, so that potential customers see the company’s contact details whilst at work.
The promotion will ideally launch in 12 weeks – if a product can be ready in time.
The product needs to be hardwearing and able to carry a re safety message to the outer.
DESIGN
The design team look at various
options, such as a shaped ruler, shaped
bookmark and shaped coaster. However,
the most e ective, tactile idea that the
team agree on is a two-part pencil pot,
in the shape of a re extinguisher.
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D THE DETAIL D Technical drawings are produced to
follow the approved initial designs.
The pot will be manufactured in hardwearing plastic, in the UK, with a lead time of 8 weeks and a minimum order quantity of 1,000 pieces.
CC
The customer decides on red as the standard colour for their product, and their logo and contact details will be printed to the side.
BB
PRODUCTION
The tooling is produced, and an initial product sample is sent to the customer
A
A Designed by
Checked by
Approved by
Date Date 03/01/2017
for approval.
Edition 654321
Sheet 1/1
The full production run is then completed, products are printed, and the nal products are delivered to the customer ready for their promotion.
RESULT
A hardwearing, brightly coloured pencil case with a novel design to help the customer’s brand stand out and demand attention.
The pencil pot is well-received by prospective customers, and enquiries increase thanks to contact details and a product reminder being on customers’ desktops.
mike.brown
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