Page 12 - WTM Cities Report
P. 12
Intermediaries registered a bumper year in 2016, with online travel agencies performing particularly well. Mobile OTA sales increased by 48% in Asia in 2016. A main contributor to this growth is Chinese OTA Ctrip, which has been making a steady rise onto the global stage. The company bought Skyscanner in December 2016 for GBP1.4 billion and is interested in entering the European and American markets.
Hotels struggled with their performance, especially when compared to short-term rentals, which continued their strong rise in the region. While performance in China remains timid, other Asian countries and Australia registered strong growth in 2016.
Outbound Performance 2010–2020
ASIA
60% 50% 40% 30% 20% 10%
0%
2010 2011
2012 2013 2014
2015 2016
Airlines
2017 2018 2019 2020 Intermediaries
Outbound Departures
Source: Euromonitor International
© 2017 Euromonitor International 9
y-o-y growth
