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From “mobile rst” to “mobile only”
While “mobile rst” is a favourite commerce buzzword, there is only one true mobile-centric nation: China. Chinese consumers account for 1.1 billion mobile internet subscriptions—more than 2.5 times those in the US, the next largest market.
For the rst time in 2015, Chinese consumers made more purchases through mobile phones than computers. As of 2017, 64% of digital travel purchases are mobile-based.
Source: Euromonitor International
Computer vs. Mobile Travel Sales to Residents 2017
ASIA
China South Korea Japan Hong Kong Singapore India UK US
0% 10%
20% 30% 40% Mobile
50% 60% Computer
70% 80%
90% 100%
© 2017 Euromonitor International 18
