Page 67 - WTM Cities Report

Read my mind: The future of emotive booking
Beyond recognising emotions through facial expressions, the future might lie in reading brain activity.
Computer headsets from Emotiv record brain activity, registering di erent emotional states deciphered from gestures, using multiple sensors.
Brain-tracking wearable devices will lead to deeper levels of human / computer interaction, and lead to new ways of developing consumer relationships and brand experiences, as well
as additional bene ts such as new product development through improved data on feedback.
It is not too far-fetched to say that for some consumers, reading their mind—literally—will lead to a greater sense of satisfaction with reality and their experience of brands.
For this reason, reading one’s mind might become a natural part of one’s travel booking and in-destination experience.
AMERICAS
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