Page 53 - WTM Industry Report
P. 53
£
6. THE SHARING ECONOMY
2014
9%
2015
3%
2016
12%
2017
12%
IS THE GROWTH AND IMPORTANCE OF THE SHARING ECONOMY OVERSTATED?
% OF UK HOLIDAYMAKERS BOOKED THROUGH A PEER-TO-PEER SITE:
86%
...AND
WOULD BOOK AGAIN FOR
38%
FOR TRAVEL
ACCOMMODATION
