Page 56 - WTM Industry Report

World Travel Market 2017 Industry Report
The latest edition of the report found that 12% of the 1,000 travellers polled have booked accommodation or travel / transport via a peer- to-peer website during the past year.
Of those who have booked accommodation, 86% said they would do so again. But for those who’ve used peer-to-peer for transportation, only 38% would repeat the experience.
The future for sharing accommodation is also subdued, the report nds. When asked, about one third of travellers (31%) said they would consider it as an option. However, around two- thirds (62%) have no interest in the sharing
economy for accommodation or transportation.
WTM rst asked UK holidaymakers about the sharing economy in the 2014 report. At the time, only 9% of the population has booked
accommodation through peer-to-peer sites, 86% of
whom said they would do so again.
In 2015, the question was expanded to include peer-to-peer transport by including Uber in the list and the proportion of users from the sample dropped to 3%.
The following year 12% said they had used Airbnb and 6% took an Uber. The ndings for 2017 are similar.
In contrast, the industry has become more negative about the sharing economy’s impact on their business. Four in ten (38%) of the travel professionals polled for this year’s report said its in uence was negative, compared with 32% in 2016.
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