Page 61 - WTM Industry Report

World Travel Market 2017 Industry Report
‘some’ impact, while 28% reported no impact.
Last year, 76% of key industry executives said terrorism had affected their business in the previous 12 months, with one in three reporting terrorism had a ‘signi cant’ impact and 43% saying it had ‘some’ impact. One-quarter (24%) said terrorism had had no impact at all.
The terror impact is higher on businesses than Brexit and other worldwide challenges. Over half of respondents say Brexit has impacted their business, with 12% saying Brexit has had a signi cant effect.
The refugee crisis has impacted 34% of executives’ businesses, with 7% reporting a ‘signi cant’ impact; health scares such as the Zika virus have impacted 33% of businesses, with 7% signi cantly; 44% of executives say they have been impacted by travel company failures (6% signi cantly); 40% have been affected by industrial action (6% signi cantly), while 25% say their business has been affected by false sickness claims.
Terror attacks also continue to have the number-one impact on travel businesses, yet the number of industry executives who said it has affected their business has actually dropped by four percentage points over the last year.
Almost three-quarters (72%) of top industry executives taking part in the WTM London 2017 Industry Report survey said terrorism had affected their businesses, with 26% reporting a ‘signi cant’ impact and 46%
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