Page 67 - WTM Industry Report
P. 67
World Travel Market 2017 Industry Report
Victoria Bacon, ABTA Director of Brand and Business Development, said: “During a period when online holiday fraud has increased, and when high-pro le global events have thrown
a spotlight on the industry, it is clear that the con dence that the ABTA badge brings, and the consumer advice and support that we are able to provide on behalf of our members are more important than ever.”
However, even with the increasing numbers of travel company failures in recent times, the CAA has reported that the number of ATOL-protected bookings was marginally down for 2016 following ve years of steady growth. There were 24.9
million holidaymakers protected by the ATOL scheme last year, down from 25.2 million in 2015.
According to an independent YouGov poll
for foreign currency provider First Rate, almost three-quarters of respondents (72%) think ATOL protection is important. The poll also found that ATOL is a priority for 79% of those aged 55 and over, while only 55% of those aged 18 to 24 agree that holiday protection is important.
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