Page 21 - NECO News

BRINGING OFFLINE AND ONLINE COMMERCE BACK TOGETHER
When set up with the right technology such as the one developed by SES-imagotag, digital price tags can become an omnichannel Internet of Things (IoT) weapon for retailers wishing to fight back against e-commerce pure players. Indeed, the tags produced by the global leader of this technology are fully connected thanks to integrated NFC chips and QR codes displayed on their e-paper displays.
This means that customers, who are still very attached to stores, are able to interact with products in-store while waiting for a store assistant to help in their purchase. Information is key nowadays in the buying process and customers will often check online for reviews or advice before making a decision. By bringing that knowledge in-store, physical retailers can offer the same services provided online to their shoppers.
A PROVEN SOLUTION
Digital price tags were initially used by food retailers, since the beginning of the 1990s, but it is now being leveraged by stores from all sectors: appliances, electronics, cosmetics, department stores... The market is currently valued at $350 million but could reach $1.5 to $2 billion by 2020, as its growth is reaching the United States and Asia.
When implemented in a store, digital tags benefit its whole ecosystem: store manager, floor staff, stock managers, customers and so on.
EASY TO SET UP
SES-imagotag, official referenced vendor of the NECO Alliance Group, offers a plug-and-play solution for its tags, software and infrastructure. Based on a rental program, that solution enables stores to equip themselves quickly and easily. Once installed, digital tags automatically save time for floor staff and store managers, giving them the chance to focus more on customers. In addition to this, errors are also reduced and the customer experience is enhanced, through the connectivity offered by the solution. All of this combined results in a return on investments in 18 months or less for retailers.
WHAT’S BEING SAID?
“Thanks to our plug-and-play solution, SES-imagotag is the perfect fit for your stores. As an official referenced vendor of the BrandSource, we are committed to providing you with the best of digital price tags and a greater shopper engagement.” Adrien Boudier, Account Manager for SES-imagotag.
“Digital price tags have made us more profitable and more competitive in the market place by having the right price on every model everyday.” Bud Gerhard, owner, Gerhard’s
Appliance.
11,000 stores equipped 145,000,000 tags installed $120 million sales
54+ countries
Perfect solution for appliances & electronics
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SES-imagotag is a specialist in digital solutions for physical trade and a world leader in electronic labeling systems. The Group designs and markets all the components of its solutions (software, radio-frequency infrastructure, labels and mounts), thus providing its clients with a turnkey solution. The range of products and services offered by SES-imagotag allows retailers to manage pricing dynamically, while improving store productivity and developing new contactless uses for consumers.
DECEMBER 2016 NECO News 21